Recipe Pages

Above are some existing designs that I found inspiring. I started to look at the way the food is placed to frame the typography, the lighting and also the angles in which the photos are taken.

Below are a couple of blogs that I found helpful to do with food photography…


The sketch above is what inspired me to use photography for the e book pages. I started to find images that inspired me and that were similar to what I had in mind for my own designs. I want a rustic outdoor cooking feel to my images so I started to look at textures, different types of wood and stone for a backdrop.

As i didn’t have any materials that i could use i went to B&Q to look for textured backgrounds. I picked three sample slates that i thought would work well, this also gave me the option to mix and match. I didn’t end up picking any wooden textures because i decided that the rustic looking slates fit with the theme I’m going for much better.

Pizza Page Set Up

Above is the recipe page set up

Below are some process shots of how i created the background for the pizza recipe page. I had a few issues due to lighting and focusing. As i didn’t have any specialist equipment i had to use the natural light and this sometimes worked in my favor or didn’t. Whenever it was cloudy this created a problem for me as the images turned out quite dark but it wasn’t a huge problem as i was going to further edit these images in photoshop.

Adding example Text

photo imple pizza

Above are some test shots, these turned out slightly darker than expected. I tried to see what I could do in Photoshop to make the image that bit better whilst also experimenting a bit with the typography to get a rough feel for how the design might look.

2nd Recipe Page


Above Cheesy Bread and Roast Lamb Recipe Page Set up

Above is the background photography for the 2nd recipe page. I wanted this page to be quite minimal as i wasn’t going to have much room on the page having two recipes on it. So i picked out elements like the flour, cheese and herbs that would be included in the ingredients, subtly linking the two together.

Front and Back Cover

I decided to go with the sketch i talked about earlier in this post so i ordered a pizza peal for the shot of the front cover. When i ordered it the color was very light as shown in image 3. I wanted a much darker/warmer wood color to go with the rustic slate backgrounds so i bought a small pot of wood stain and painted the pizza peal. I felt this color worked much nicer and would bring the pizza into focus more.


Making The Pizza!

I followed the pizza recipe that i’m using on my pizza recipe page, this gave me the good opportunity to see whether the dough bakes nicely, and it did! Below are photos i took of the process.

Front and Back Page Photos

In these photos i was playing around with layout for the front and back pages thinking about where the text would be placed in relation to the the pizza.


Refined Seed Paper Illustrations


Above are a few of the final illustrations.

Above are a few ideas that I came up with for the seed paper.

My first idea was to keep it simple and involve patterns that represent seeds. I thought this looked quite dull and not very exciting, so that’s when I started to experiment with the prints I made. I played around and edited the prints in Photoshop until I came up with a design I was happy with.

The fruit and vegetables I chose are ones that are popularly used on top of pizzas like tomatoes, peppers and mushrooms and ones that I think students would often use within their cooking. I also picked them for the distinct shape/texture as my illustrations are simple they had to be easily recognisable.


Above is the final pattern for the seed paper which will go around the take away box/ pizza box. The box itself is going to have no colour at all apart from a small bit of information on the lid which will inform the consumer about the importance of sustainability. Therefore my seed paper design is bright and vibrant, it’s eye catching and I’ve tried to go for a modern style that will appeal to students. The design links to organically growing your own vegetables/ herbs which the packaging design encourages students to do.

Above is a VERY rough placement of where I would like the typography to go. I tried the rough layout on all images to see the comparison, and my chosen illustration works a lot better, I think this is because there Is less white space therefore the white circle for the text sits nicely within the illustration.

Typography & print Roughs

I Started to think about how I want the typography for the title/ headings to look on my designs. I know I want a hand drawn feel to my type as I think that will add I slightly more personal touch to the design. As I found out typography is rather difficult without a stencil or some kind of guide so these are just a few practice examples which I will perhaps further edit a few within photoshop.

My e book pages are going to be photography based on a wooden backdrop so I started to experiment with the idea of type drawn into the flour adding a playful element to the design. They look a bit too simple at the moment so I’ll most probably try using a stencil to help get a crisp and refined type face.

Vegetable prints

Above are some vegetable and fruit prints that I thought might look interesting for the seed paper design. I’m going to further edit them and draw back in to them using Photoshop to get a crisp refined look. I want the seed paper to be eye catching and vibrant, promoting healthy eating.

Cob Oven Build

(Photos by Andy Stevenson published on the Gdes3003 module blog)

Above are a couple of photos (not my own) showing me and my peers taking part in the cob oven build that took place on the allotment site at the University of Worcester. To make cob you have to mix sand and straw, it has been a common building material for millions of years all across the globe.

To make the cob mixture you need 25% clay and 75% sandy gravel. Before applying it to the cob oven build its thrown down onto a mat and mushed up with our boots until it becomes a smooth and even paste.

We then roll a handful up into a ball and build around the dome, making sure not to pat/ mould the mixture too much as it brings water to the surface, this could effect the way the cob oven dries out.

Why Aren’t Pizza Boxes Round?

Because it is simpler, cheaper and easier to make a square box than a round one (a square box can be formed from a single sheet of card ) and also it is easier to store, transport and pack square boxes which will remain in a flat state until needed and are quickly assembled at point of use. A round box by its very nature needs to be assembled from at the least four sections, or to be pressed to shape using special machinery. It also needs to be in two seperate parts, the container and the lid. Storing round boxes wastes space due to the unused volume inside, and the unused space between each box.,,-201008,00.html

The Ecodesign Strategy Wheel shown below relates a products life cycle to the ecodesign strategies.





Pizza Box Ideas

Above are some roughs for the 3D artefact images 1-5.

4 & 5 are my first ideas, after doing some research I started to think about how a pizza box could have a second use, how it could turn into something else. The idea that stuck with me was the idea of seeds embedded into the packaging box which then could be planted and in its place grows flowers/herbs/vegetables. The box would be made from recycled and compostable materials and when planted in the ground over a short amount of time the box would decompose resulting in absolutely no waste. I think this idea would be mostly suited as the students who use the cob oven will be sustainable and passionate cooks.

Images 1-3 are my rough designs of how I could introduce seed paper to the packaging design. I thought a strip of seed paper would be best wrapped around the box which would have the instructions/ directions written on of how to plant the seed paper.

Image 3 I started to think about eating on the go and how the box could be designed to be hand held. This idea was short lived and it quickly came to my attention that a student or anyone eating on the go is most likely not going to save the packaging till they get home or wait until they find a recycling bin but instead throw the packaging in the next bin they come across meaning the whole idea of the reusable packaging has gone to waste!

Seed Paper Design

Above are images 1-6. In these sketches I was thinking of the design I want the seed paper to have, I started to think of patterns that could be associated with herbs/seeds. I would like the design to be quite bright and eye catching but also using a maximum of perhaps only 3 colours. I also thought about how I could interlink my slogan Recycled Reused Regrow.

Recipe & Preparing Your Cob Oven Pages

Above are rough sketches for the layout of a recipe page and step by step instructions for preparing your cob oven.

Front Cover Ideas

Above are some roughs for the front cover. There are 2 designs that I want to further develop, The top sketches in image 2 and image 3. Image 3 would be photography based a birds eye view of a pizza that looks homemade and has been freshly taken out of the cob oven ready to eat. This then would have handwritten type, giving a personal feel to the design. I thought this style would be suited to a mature audience and also promotes outdoor sustainable cooking!

My second idea that I would like to develop further are the top sketches in image 2. This design would be illustrated within a mosaic like grid, each square would have an illustration associated with cob ovens/food/social events and centred the title with an illustration of a cob oven.