Final eBook Pages

Above are my final e book designs. The only changes i made were the line spacing because the ingredients sections were a little hard to read being so close together. I’ve kept a link throughout the pages by using photography and the same type faces in a handwritten style font that adds a personal touch. I wanted the designs to look fresh and vibrant as i was inspired by the food photography i looked at within my research, whilst creating a link to outdoor cooking using a cob oven. I did this by buying different types of slate to add a rustic feel to the design, i think this worked well and created a nice backdrop to my images. The front cover conveys someone who has freshly baked their pizza in the cob oven and i’ve positioned it to look as thought the audience is being offered the pizza making it more inviting. The back is an aftermath of the front and shows the remaining few pizza slices after it has been eaten by one or many people. The photography and text work together creating an element of play. I’ve designed the imagery to work around the text, drawing your eyes in and creating an even balance between the two.


Final Artifact With Applied Art Work

Above is my final artifact with the seed paper design.

I took a visit to the Worcester Resources Exchange shop which is now newly located at Blackpole Unit F9, Blackpole East, Worcester, WR3 8GS . The shop definitely took some finding and once found i bought myself some card to use to make my pizza box. I decided to make my own box as i couldn’t find blank ones to use and also ordering a pizza box wasn’t an option because i would have to buy in bulk which would leave me with 100 pizza boxes! Therefore making it was the best idea and also i had the option to choose the measurements.

The box would be made out of recycled, bio degradable materials and the paper sleeve would be embedded with basil seeds. To represent this i’ve added seed like dots to the design. The vibrant illustrations brighten up and add life to the design, the text is also legible (but did bleed a little when printed which i couldn’t help) it promotes healthy eating and sustainability whilst creating a nice link between using the cob oven and the allotment.

The inside information is displayed in 3 simple easy step by step instructions. I’ve added this information as a mock up, this would be printed onto the inside of the packing.


  • Sustainable
  • 100% recyclable and bio degradable
  • Works within a closed loop cycle
  • Students are able to grow their own basil once finished with the packaging
  • 0% waste
  • Environmentally friendly, no pollution, not harmful to wildlife
  • The design is fun and vibrant
  • Promotes healthy eating and links to the allotments food growing role

Seed Paper Development

Above are examples of seed paper sizes for a 7 x 7 inch box ( I mistakenly wrote 5 x 5in on the images). I’ve edited my paper design onto an existing photo of a pizza box to help give me an idea of size. I decided that i liked the 2nd measurement better which is 4inches across as I felt that it was a nicer balance between the paper and the box. I also looked into the color of the box, I’ve decided to go with the brown as it gives off an organic feel.

Above are the development stages for the seed paper design that is to go around the pizza box. I started out experimenting with type layouts and background color. I decided that the black was too intense and not as sustainable as the white because more ink would have to be used. The images show the subtle changes between type faces/ sizes and text positioning. ¬†I printed each page out to see in person whether the layout worked and by doing this I made the decision to expand the width of the seed paper from 3 inches to 4 inches because the design didn’t look big enough. I managed to final it down to two designs which are displayed in the first image. I think that the information displayed at the bottom is neater and much easier to read on 2 lines rather than 3 or 4 with different lengths. I’ve also highlighted that the seed paper contains basil seeds, this is so it stands out amongst the text as it’s an important part of the design. I’ve highlighted¬†the word basil in green and also by changing the font. The slogan has two designs, both with the same font all but for one word regrow. Placing the word regrow in a different font to the rest of the slogan adds a fun element to the design but it also makes the word regrow look separate. This isn’t what i want because the slogan represents the important stages the packaging goes through and all stages are just as important as each other. I think the second design shows this and therefore is my chosen layout.

E Book Development

Above are the first stage images where i was experimenting with typography placement within a few different photo compositions. I also edited the photograph of the pizza, making it brighter and aesthetically more appealing.

After i upload the previous images onto a MAC computer they looked rather dark so i went back and lightened the image a lil more. I thought the photo used in the examples above gave the impression that the viewer was being offered the pizza, making the cover more inviting. It also gave me enough room to add text without it interfering to much with the image of the pizza. I experimented with different type fonts to see which worked best and i’ve narrowed it down to image 5 & 6. I wanted a handwritten feel to the type as i felt it added a more personal feel to the design. The overall theme for this front cover was that the pizza has freshly been taken out of the cob oven.

Above are the two slightly different design for the 2nd recipe page. I wanted the background for this page to be rather simple as more information had to be displayed on it. I thought adding the flour on the background would add a nice subtle link to the bread recipe but on the down side this made parts of the text a little harder to read. I tried using a background without the flour but i felt this looked a bit plain compared.

page 2 recipes finallllll

In the above image i have added a slight burn to some areas using Photoshop which has made it easier to read the white text.

PIZZA PAGE 1 final

Above is the near final pizza recipe page. I wanted the page to be vibrant surrounded by optional toppings for your pizza along with the ingredients for making the pizza dough. It was difficult to judge where to place certain items but i think i succeeded in creating a nice balance between the image and text, also the way the food is placed draws your eyes down towards the recipe.

The above images are possible compositions for the back page. I wanted it to look as though the pizza on the front cover has been eaten and now all thats left are a few slices. I thought this creates a nice link between the front and back pages.

Above are my final two choices accompanied with my final design for the back cover of the ebook. I wanted to keep a link between the back and the front and thought the design i’ve chosen allows me to apply text and information clearly while creating an element of play between text and image.

Above are a few sketches where i started to think about the shape of the take away/ pizza box and also how i would display the information on the seed paper. I think the traditional pizza box shape will work best for my artifact because it links to one of the pages i’ve designed within my ebook and also the front cover.

VE EMILY final print with text v1ggg

Above is a rough design of how the text might look. I tried to find a legible hand written font for the seed paper design. Although this type face is fun and works nicely it’s not the same font as the ones i’ve chosen for my e book. I’ve chosen not to use this font as i want to create a link between my e book and artifact.